Hispanics are known to be the biggest minority and the fastest-growing demographic in the United States. This obviously means that once neglected, this population is now dominating the market.
How?
Well, as the Hispanics are growing in number, brands understand their power as buyers. Not only this, but companies are personalizing their products and services to match the needs of Latinos. Even tech-based companies and service brands like Optimum Internet are now offering 24/7 support optimum en español to cater to their Hispanic audience.
This has also opened new avenues for Latinx marketers, influencers, and talents who are trying to help brands reach a much wider audience.
This means that although Latinx influencers were overlooked by the brands for a long time, they are slowly catching up. Not only that, the Latino creativity and content market is also flourishing for the first time. We are noticing more Hispanic content making it to the mainstream media, thanks to the third-party content streaming sites.
From the Latino tunes to the Latino influencers, we are now noticing a rise of Hispanic influencers promoting the authentic, genuine, and inclusive lifestyle for all.
If you are curious about some of the influencers and celebrities on social media with Latinx roots, then keep reading. This write-up will not just look at some of the biggest Hispanic social media influencers but also celebrities and artists who are making waves on social media.
Top Latinx Influencers on Social Media
-
Lele Pons
If you remember Vine, you must remember Lele Pons as well.
A member of one of the biggest YouTube communities, this influencer has gained popularity because of her diverse online roles. The Venezuelan-American influencers are not just social media celebrities but also well-known models, dancers, actors, singers, comedians, and social media stars.
Lele gained popularity due to her funny videos that highlighted her humor. She later became part of the online YouTube community, making daily vlogs and a lot of fun videos. She also became part of multiple reality shows. Today, she has nearly 54.1 M followers on Instagram, 33.3 M on TikTok, and 18 M subscribers on YouTube, making her one of the biggest Latino influencers.
-
Bethany Mota
If you love DIY and vlogging from the older times, you must remember Bethany Mota.
Starting her career in 2009, she gained a major following through her online videos based on DIYs, cooking videos, styling videos, makeup tutorials, and hairstyle tutorials. Later, this influencer became part of an online dancing show, where she gained a lot of recognition.
Bethany took a short break from her YouTube and vlogging career, only to return and entertain her viewers with the same charm. Today, this Latina influencer boasts around 9.44 M subscribers on YouTube and nearly 4.8 M followers on Instagram.
-
Ana Alvarado
For Ana, it all started with the famous Lipstick Fables YouTube channel. As the name suggests, her main forte was makeup tutorials and reviews. However, she soon switched to some fun content displaying her sense of humor. Through her funny videos, she highlighted Honduran culture and common things that kids living in Honduran families experience.
After becoming famous online, she started her fashion line. Her fashion line offers clothing items, especially T-shirts, hats, and other fashion articles. She currently has 454K subscribers on YouTube with nearly 3K videos. Apart from this, she also has more than 1 M followers on Instagram.
-
Leo Gonzalez
If you are into funny skits and Hispanic content, you must know Leo Gonzalez.
This influencer has more than three million followers on TikTok, where he posts funny and somewhat hilarious skits that will literally make you laugh aloud. The best thing about Leo is that her fun and jokes come out of real-life situations that are quite relabel for the viewers.
Leo comes from a humble background where he was a fast food worker. He later became popular due to his humor and by making skits on funny situations at work. So, if you are a fast-food worker or you enjoy fast food, you must check out his TikTok channel.
-
Lejuan James
Just like most of the other influencers on this list, Lejuan James is a Latino influencer who started from Vine. He went viral for his funny content that was mainly related to Hispanic culture, family, and the overall experience of living in the Latino community.
Through his work, he has raised awareness about the lifestyle of Hispanics as well. If you are interested in Hispanic culture, Lejuan James will be a perfect social media influencer to follow.
Simply put, Hispanics are slowly becoming one of the major parts of the business and influencer community in general. The above-mentioned social media influencers are some of the biggest names representing Hispanic culture online, with branding and cultural insights from Ultimate Branding Course.